30 Credit Media Homework (Fay) (September 2018 - July 2019)

26/09/18  What are the main purposes of Commercial Radio?

 Throughout this essay, I will be writing about the main purposes of commercial radio and the differences in a way between commercial radio and normal TV. Now before we get to answering this question, we first need to find out what a commercial radio is. "Commercial Radio is a radio station that generates revenue through advertising, also called radio commercials, radio spots or advertising jingles. The advertisements are released by companies which find the commercial radio to be a good medium to take their message to their customers." (www.easymedia.in/commercial-radio-grown-India/) Now Commercial Radios in the UK and some parts of Ireland are provided by the BBC and other such commercial radio companies and is broadcasted nationally 24/7 by AM and FM , and a variety of digital platforms, for example, Kiss FM, Magic or Heart just to name a few digitalized commercial radios with websites that also create revenue via online ads as well. One of the secondary purposes of radio advertising is like any other form of commercial advertising which is obviously to sell products or Film commercials of some extent, but the main purpose of radio advertising (commercial radio) is to make money for their radio stations and others like theirs. Commercial radio stations, as the name quite obviously suggests, are supported by the sale of advertising products as such, promotions, and sponsorships with other companies. Therefore, without commercial radio advertising, these commercial radio stations wouldn’t be able to afford the money to help them broadcast their segment via radio. Public service stations like the BBC and other such big licensed companies are funded by TV licenses and don’t broadcast a lot of adverts due to the fact they do not have to produce an income of an amount to run their stations due to the license as mentioned before. I think in my opinion this is a very intriguing way that, radios make money due to them not having a tv license but even saying that, radio can have its fair amount of downfalls due to rouge radio channels that broadcast illegally. (Resources/ Source Material:https://www.radiocentre.org/why-use-radio/commercial-radio-at-a-glance/ and https://en.wikipedia.org/wiki/Commercial_broadcasting )

07/12/18  A Radio advertising Analysis: Style, Structure,           purpose, and Regulation.    

 What is commercial radio?

Commercial Radio is a radio station that generates revenue through advertising, also called radio commercials, radio spots or advertising jingles. The advertisements are released by companies which find the commercial radio to be a good medium to take their message to their customers.

Infologo 

Infologo helps its customers reduce their mobile/telephone costs; French radio Advertisement. (Telephone and wifi). This radio advertisement was first aired on the 28th of May 2013.

Radio Advertisement

• A votre entre prise broule sous les coups de communication, mobile info-logo vous propose d'economiser jusqu' a 80% sur vos communications mobile avec la solution sobox simple et economique rensignez vous sans plus tarder il se retrouve oblique pour opa infologo penser a acheter a infologo attention ensemble. (Translation might be slightly off as couldn't place accents.)

• Translation in English: In this day and age of communication, the use of  Mobile phones and the new age of wifi communications has never been more important. The mobile company Infologo offers you discounts of up to 80% off on your wifi and telephone bill, with the simple and economical solution "Sobox" We shall inform you without further delay if it finds itself necessary for OPA infologo. Thinking about Buying? You've got our attention. 

The style of this radio advertisement is very simple and formal, (with sometimes slight hilarious tendencies with other radio ads they produce)  with a lot of informative pieces involved they don't explain costs at all as they wish not to lure people away from there deals. It explains what the company is about ( Wifi communications and Phones) and what there goals and objectives are which is to sell wifi and phones that are cut down by 80%. This radio advertisement fits into the radios House style and complies with the radios terms and regulations. This advertisement is a series of advertisements that infologo produce. They are usually radio based and are always used to promote new and upcoming deals that can help boost their sales and the number of customers they receive.