30 Credit Media Class Notes (Fay) (September 2018 - July 2019)

4/10/18                        Radio Deconstruction

What are regulatory bodies on the radio?

Regulatory bodies are legal bodies that govern telecommunications in different countries and for the United Kingdom that is OfCom.(https://en.wikipedia.org/wiki/List_of_telecommunications_regulatory_bodies)
They have to abide by set laws/ codes for TV adverts, as to not put provocative or other such things on air which closely interlinks with the censorship law in other countries and the United Kingdom. The code contains quite a lot of requirements to be followed which are:
  • Age Restrictions: 
  • Offensive Language: Throughout the years there has been slight a leeway on what sort of language is suitable for the public to hear at certain times of the day. Now some have been able to slip throughout the cracks as they are seen as safe for the publics view.
  • Laws/Codes: They are put in place to stop offensive and derogative adverts from showing on air, but as i said before.

11/10/18   Style and Persuasive Devices in Radio Advertising

3 Main Rules Of Advertising:

  • To Inform 
  • To Persuade
  • To Sell

What Makes A Good And Effective Radio Advertisement?

  • A really persuasive script that will Induce the listener into buying that certain product or doing that certain thing.
  • A very clear message that the listener will easily be able to pick up and understand.
  • Intriguing and Exciting Voice Overs.
  • Background effects especially the sound effects that will gain the listeners attention.
  • Catchy slogans that the listener will remember and sing along to each time they hear it.
  • Emotive Language Being used.
  • Characters that hit close to heart for the listeners and create a feeling that will cling on to them each time they listen to this radio. 
  • They use Facts and Statistics to give the reader the important facts.

17/01/19      What makes a Good and Bad Presentation?

A Bad Presentation

  • Not being Organised.
  • Not knowing what you're meant to be presenting
  • Informal
  • Use of phone
  • Not clear while speaking
  • Had Not prepared a speech
  • Use of trigger words
  • Constantly distracted by his surroundings

A failure to communicate

  • She failed to communicate with the deaf girl because she hadn't taken into consideration that the girl (other) was deaf.
  • Barriers in communication
  • Accents
  • Tone of Voice
  • Articulation
  • Slang (Informal)
  • Language Barriers
  • Physical or Mental disabilities

What makes a good Presentation?

  • Clear Speech
  • Eye contact though the presentation
  • Picture or written References
  • Expression of Clarity
  • Well Prepared
  • Good Composure
  • Knowledgeable and passionate about the topic
  • Pitch
  • Body Language
  • Formal Clothing
  • Posture
  • Being ready to answer questions
  • Being Prepared
  • Having Confidence

What makes a bad presentation?

  • Being Nervous
  • Not Being Organised
  • Not Being Knowledgeable on subject you are presenting
  • Trigger words (um and uh)
  • Informal Language
  • Lack of personality
  • Fiddling with stuff
  • Irrelevant topic
  • Chewing gum
  • Not taking it seriously via use of Body language and language
  • Body odor

Comments

Post a Comment